Rajeev Soni

Background

About Rajeev Soni

Analytics leader with 24 years spanning enterprise SaaS, financial services, and medical devices—including direct work with 80+ dental and orthodontic practices. Currently driving GTM analytics for a $10B+ SaaS company, building decision support models that inform territory planning and resource allocation.Started career in cross-functional program management and upstream product work—researching competitors, gathering customer insights, shaping product direction, and partnering with engineering to bring ideas to life. Transitioned into analytics to remove the bottleneck I kept hitting—waiting on data to make decisions.Since then, I've built analytics programs from scratch across pricing, promotions, segmentation, churn, cannibalization, sales attribution, territory planning, and subscription health—including one that enabled tens of millions in additional annual subscription bookings. Track record of establishing enterprise-wide data quality standards and becoming the "most trusted expert" for complex data relationships. VP-level experience in enterprise risk at a top-10 US bank.Technical: 9 years of SQL, 7 years of Power BI/Tableau, semantic data modeling in Snowflake. Hands-on, not just strategic.Academic: First published academic paper on online music-sharing communities (UNC Economics honors thesis)—early work in quantifying online behaviors before "behavioral economics" was a discipline.