Rob Dyer

Background

About Rob Dyer

An EXECUTIVE - LEVEL PROFESSIONAL with significant contributions to the growth of the interactive entertainment / video gaming industry, Rob Dyer successes are centered on planning / guiding businesses throughout numerous lifecycles:Venture FinancingProduct DevelopmentSales / MarketingM & ABusiness IntegrationChange ManagementBrings Products to Market via Traditional & Online Retail ChannelsM & A ACTIVITY - Negotiated the sale of Crystal Dynamics to Eidos for $50M. Planned / oversaw the $100M sale / merger of Crave Entertainment by Handleman.ZYNGA - Developed a $100M business within 24 months. Introduced a new division centered on building global / domestic 3rd party relationships and struck deals with 30+ developers.SONY - Captained publisher relations / contract negotiation that proved crucial for developing next-generation products. Negotiated a $30M exclusive content distribution alliance between Playstation and EA;$10M deal with Warner Bros.(Batman);$10M with Bioshock (Take Two);$5M with Assassin’s Creed (Ubisoft).EIDOS INTERACTIVE - Crafted a brand-focused and lean strategy that transformed $140M loss into $34M profit; expanded sales of Tomb Raider, Deus Ex, Legacy of Kain and Hitman.DISNEY - Negotiated multi-million dollar distribution partnerships while instituting infrastructure and budgets for new units in Asia Pacific and EMEA regions. P&L ManagementMarketing Automation Social Network Platforms New Product Launches Licensing App Monetization Strategic PartnershipsBusiness PlanningCompetitive Analysis Strategic Planning Customer Acquisition Mergers & Acquisitions Software Development PartnershipsBusiness DevelopmentCommunity ManagementDeveloper RelationsVideo GamingFree 2 Play Interactive Entertainment Brand Management Promotion Distribution B2B B2C Staff ManagementContent StrategyMobile ApplicationsMobile Ad Networks Customer Engagement Campaign Management Web AnalyticsAdvertising Analytics