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Robert Greenberg

Executive Director - the Advertising Week Experience - Awe Connecting Marketers and Technology at Advertising Week

Based in Mendham, United States

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Seniority

C-Team

Department

Other

Location

Mendham

Industry

Advertising Services

Company size

364

Contact information

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Email

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r•••••••@advertisingweek.com

Phone

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+1 ••• •••• ••••

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Background

About Robert Greenberg

EXPERIENCE: Panasonic CMO ~2010 - Branding & Identity - strategic development and global activation- Highly successful new product launches- Show, Sponsorship and Event creation & development - Strategic partner affiliate program creation/development- Media creation and development, traditional & digital- PR strategic program creation, development & activation- Strategic Corporate Contribution programs- Writing; Advertising, Executive Keynotes, Presentations, Marketing plans, Themes and communication heirarchies for shows and events- Customer engagement program creation/ development SPECIFICS / HIGHLIGHTS- Managed Panasonic / Universal relationship during the time we owned the Studios; 1990 ~ 1995 - Managed Olympic relationship/ sponsorship for 24 years - Created / managed acclaimed Kid Witness News; children's Video eductional program - now in 27 countries-Developed / Launched "Ideas for Life" marketing platform, now deployed globally. GOALS: To help generate sustainable growth for partner companies. Specialties: Creating market- leading, results-oriented communications programs based on the unique attributes of the company's corporate culture, vision and goals.

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