Robert Skaggs

Background

About Robert Skaggs

Vice President - Sales and Marketing for the Blue Water Group. A dynamic and motivated professional with a proven record of building relationships, managing projects from concept to completion, designing and implementing sales and brand strategies and coaching sales teams to success. Skilled in building cross-functional teams, demonstrating exceptional communication skills and making critical decisions. An adaptable and transformational leader with an ability to work independently, creating effective presentations and developing opportunities that further establish our organizational goals. Responsible for the overall lubricants brand strategy, development, direction, budgeting and implementation of the sales and marketing initiatives for the Blue Water Group across Canada. Key initiatives include: Mobil branded lubricants growth strategies; OEM (Original Equipment Manufacturer) and New Car/New Heavy Duty Truck Dealer and Quick Oil Change relationships; Fleet/Industrial/Marine and aftermarket/wholesale lubricants sales and marketing strategies including all partnership/sponsorship opportunities. Overall media planning/purchasing; promotional events and initiatives; co-ordination and alignment of sales and cross marketing strategies with Imperial Oil and partner distributors across Canada. Defined the creation of the Blue Water Group brand: mission/vision, positioning, value proposition and target customer architecture. Who is the Blue Water Group? Founded in 1974, Blue Water is Atlantic Canada’s Largest Ship Supplier and Canada’s Largest Independent supplier of Mobil lubricants. An ISO 9001:2015 registered company; Blue Water is also a full-service logistics provider specializing in marine and industrial supplies. Our dedicated staff bring in-depth purchasing and technical sales experience to our customers. Aligning our company with quality products and quality companies such as Imperial Oil, ExxonMobil, Encana, Unitor chemicals, we are able to offer a healthy choice for your Lubricants and Ship Chandlery needs. We will do everything within our influence to ensure that our customer is provided with the best product and services in a timely and professional manner. The Blue Water Group strives to reduce our customer’s risk of purchase and increase their competitive advantage by being their lowest total cost option. We have kept the wheels of industry turning for over 40 years and are leaders in Supply Chain Logistics, Shipping Supplies, and Mobil Branded Lubricants. CUSTOMER DRIVEN, SOLUTION FOCUSED