Rosa Zeegers

Background

About Rosa Zeegers

Navigating today’s ever-changing landscape is both a challenge and an opportunity for companies. Fusing an extensive senior leadership, global marketing, M&A, and business development background across market leaders and iconic brands National Geographic, Mattel, KLM Royal Dutch Airlines, and Unilever, I uncover and exploit these unchecked opportunities, meeting demanding consumer needs while creating highly competitive market leaders that drive sustained and profitable growth. I am passionate about creating and executing groundbreaking strategies, based on solid consumer insights, that turn around and/or grow an organization through both acquisitive and organic growth. A true global citizen with extensive multicultural operational experience and fluent in five languages, I have the humble distinction of having built markets and brands on every continent worldwide. Extremely collaborative by nature, I work in partnership across diverse cultures and teams to grow value and business globally. Leveraging my deep experience managing P & Ls, transforming global brands, and developing/implementing extremely successful brand, marketing, and retail growth strategies, I build, and guide high-performing organizations, and teams, to consistently exceed business objectives across multiple and diverse markets. Noted for: Serve(d) on six Boards of both for-profit and nonprofit entities that include EZCORP – publicly traded, second biggest global pawn store entity (Austin, TX); QIDDIYA Investment Co. – Sports, Culture, and Entertainment Park (Riyadh, KSA); OP2Labs - Nutritional supplements high growth company (Fort Worth, TX), AHA Foundation, Chairman – Nonprofit for Women’s Rights (Washington, DC); Full Story Foundation – Nonprofit for Journalists (Washington, DC). Ukleja Center for Ethical Leadership (Nonprofit for Education of CSULB). Versatile marketing and brand growth strategist with a record of innovative and successful brand launches. Identifies and capitalizes on opportunities that maximize business potential. Grew Mattel’s Consumer Products Group from a one-brand entity into an eight-brand $2.8B (retail sales) business, launching seven highly successful brand extensions into a new licensing programs that added compound sales growth of 40% annually. Redesigned and relaunched global brands worldwide,(KLM, Barbie™, Monster High™, and National Geographic). Opened up new channels/markets, turning Kids and Corporate brands into lifestyle brands. Relaunched digital programs and ecommerce businesses and increased revenues and profits by double digits.