Rose Martorell

Background

About Rose Martorell

IT Marketing Specialist with expertise in Demand Gen, Partner Alliance Management, Project Management, Go-to-Market Strategy, Marketing Automation and B2B Business Development. New projects considered based upon my availability- Virtual Intelligence Briefing (ViB) offers Demand Gen for leading IT software companies - generating high quality IT leads through targeted email marketing to our database of more than 2+ million IT contacts. Free trial available.http://vibriefing.news- Macro Marketing - Supporting B2B teams through the orchestration of technologies to assist with campaigns, content, data, and execution. MarTech, marketing automation and CRM platforms. Storage Switzerland Business Development and Consulting Manager for the IT community. Supporting companies with content marketing initiatives such as articles, blogs, eBooks, turn-key webinars, and LightBoard videos with George Crump as Lead Steward. Storage Switzerland is an analyst firm focused on the storage, virtualization and cloud marketplaces- 3.5+ years as SoftNAS Alliance Marketing Manager to IT storage and cloud infrastructure technology partners AWS and Microsoft. Focus on aggressive growth goals for building top of funnel for sales, customer conversions and marketing success with our partners. Experience in nurturing current and new partner relationships while managing joint partner go to market projects to drive new customer conversions- Career focus on Demand Generation Marketing and B2B Consultative Sales for my clients for the previous 20+ years. History of face-to-face and virtual meetings with C-suite decision makers and all levels of Executive and Management types across all industries. Customer Satisfaction is a strength of mine along with strong interpersonal skills & problem solving abilities.Alliance Management experience includes- Strategic Alliance Management with top Global Cloud Infrastructure leaders - AWS and Microsoft Azure. Cross-team collaboration strength key to success. Uncovering case study opportunities- Q/Q growth, consistently exceeding KPI goals related to free trial to customer conversions and revenue growth- Competitive Analysis and Buyer Persona Profile Analysis; Campaign Data analytics reporting- Experience managing B2B lead generation - planning, execution, measurement and analysis- LinkedIn Demand Gen Campaign development and management for 2+ years- Strong partner executive alignment providing nomination and participation in multiple beta projects only offered to select ISV partners.