Rounak Basu

Background

About Rounak Basu

Rounak Basu a Business Development Executive at Greenspace Herbs, a Bengaluru-based GMP-certified manufacturer of premium ayurveda, herbal extracts, personal care, supplements, and nutraceutical products. I lead the GTM strategy and execution across D2C, marketplaces, and offline retail to drive growth and brand visibility. We are launching 33+ skincare SKUs online, managing digital campaigns (SEO, SEM, influencers), building product listings, and pricing strategies, and expanding our omnichannel presence via EBOs and MBOs. Focused on positioning Greenspace as a modern Ayurvedic wellness brand, blending traditional science with modern commerce. Previously, he has qualified PGDM from IBA, Bangalore, specializing in Marketing and Business Analytics with a strong foundation in Supply Chain and Operations. He has over a year of experience as a Production Officer at Berger Paints India Limited, where he led shift operations, optimized resources, and ensured quality and efficiency using lean tools like Kaizen, 5S, GMP, and Six Sigma. During his internship at ITC Limited (MAB SBU), he worked as a Product Management Intern for the Mangaldeep App launch, reducing Data & UAT issues by 96% through thorough testing and feature enhancements. Rounak combines technical expertise with strategic thinking, with proven skills in production planning, project management, data analytics, and a strong passion for marketing and brand management. Let's connect with the professionals in Ayurveda, wellness, personal care, D2C, and E-commerce ecosystems.