Sababa Islam

Background

About Sababa Islam

My purpose is to bring clarity with the right information and right narrative for those around me; to help them form a point of view, bring about the most clear-eyed, sensible decision making and make sure a team is all on the same page. My strengths are a resourcefulness, information synthesis, narrative building and very strong cross functional team-networking. These are traits that helped me build my career across Brand Management, Sales and Insights roles across two companies (Unilever Bangladesh Limited, British American Tobacco Bangladesh) and two countries (Bangladesh & Sri Lanka) Core Experience & Expertise: Brand Management with full P&L ownership, Territory and Area Business Performance Management, Insight generation for building functional 5-year startegy, Key Skills: Analytical ability, Synthesizing information to build Point of View, Problem Solving, Prioritization A few key highlights of my career are 1. Growing a brand into the largest in market while keeping it relevant (shampoo) and creating premium subcategory (conditioner). Identifying the brand issues for malted food drinks and cooking solutions categories across Bangladesh and Sri Lanka and building the narrative for way forward on bringing back positive brand perception and growth. Identifying opportunities to bring massive revenue gains for the foods function in next 5 years. Working across various regions and territories in Bangladesh across two companies to deliver double digit growth and ensuring distributor business ROI 4. Working in specialized FMCG channels (Modern Trade, HoReCa, Cosmetics) and building the channel strategy