Sam Borowy

Background

About Sam Borowy

I’m a Principal Product Designer specializing in behavior change, habit formation, and engagement systems across consumer health & wellness products (including financial wellness!)Over the past 15+ years, I’ve designed products that help people take meaningful action—showing up, building habits, and sustaining progress over time. My work translates behavioral science into practical, human-centered experiences that drive measurable outcomes for both users and the business.Most recently at WeightWatchers, I led design across AI-driven features, gamification, diabetes care, health tracking, and community experiences—designing onboarding, activation, and recovery patterns that increased engagement, participation, and retention at scale.I thrive at the intersection of strategy and craft, partnering closely with product, engineering, data, and clinical teams to turn complex systems into intuitive, motivating experiences.