Sam Kellett

Background

About Sam Kellett

E-Commerce content and branding expert with experience working in various specialist positions on marketing teams. My current focus is on building presentation decks and materials for our sales and CSM teams, developing and applying the company brand, and leading my team in the creation of video, audio, and written content. Before becoming Head of Brand & Content at ROI Hunter, I led the content team at Exponea and planned the localization of content for Germany, Russia, and the US. ROI HUNTER ACCOMPLISHMENTS- Started ROI Hunter’s PR program, overseeing 60+ publications in key UK media outlets over 1.5 years - Revamped customer and prospecting newsletter outreach, nearly tripling the number of emails sent YoY, while increasing open rates by 10%+ YoY for prospects, and 15%+ YoY for customers - Led the redesign of the homepage, coordinating with the CEO and heads of department to better tell ROI Hunter’s story, creating the copy and design with my team, and hiring/managing the web development agency EXPONEA BLOG ACCOMPLISHMENTS: Jan 1, 2019 - October 13, 2019 - 707% uplift in organic blog sessions (weekly)- 257% uplift in organic blog clicks (weekly) My previous experience includes project development and marketing campaign planning, as well as work with the traditional entertainment industry and the digital media industry.