Sam Willner

Background

About Sam Willner

I help IT leaders make better decisions, faster. As an Associate Commercial Director at Info-Tech Research Group, I work with CIOs and their teams to align technology strategy with business goals, solve complex challenges, and maximize the value of IT investments. My background spans sales, account management, and marketing. Before Info-Tech, I supported client growth at AP Consultants and helped launch digital learning products at ELL Technologies. I hold a Bachelor of Commerce in Marketing Management from Dalhousie University, where I built my foundation in strategy, analytics, and communication. What drives me is building strong relationships and making an impact—whether that’s helping a CIO find clarity on IT priorities, guiding organizations through digital transformation, or simply learning something new that helps me better serve my clients. Outside of work, I’m always curious, creative, and eager to take on new challenges—whether in my career, hobbies, or adventures with friends and family.