Sandra Decastro

Background

About Sandra Decastro

I have over 30 years of leadership, strategy, marketing, and event management experience in the corporate and education technology sectors, and I love what I do and the industry relationships that I've developed over the years. In my role as Vice President of Marketing and Higher Education Programs at 1EdTech, I am responsible for leading a talented team of marketing specialists to position 1EdTech as a vibrant member community that is committed to building an open, trusted, and innovative education technology and digital credentials ecosystem to power learner potential. I also have responsibility for managing all aspects of hosting 1EdTech's annual Learning Impact Conference and Digital Credentials Summit. I also have responsibility for providing strategic leadership to assist our higher education members in the adoption and application of 1EdTech's standards to address the most pressing education challenges today and into the future. Prior to joining 1EdTech in 2012, I served as General Manager of Association and Client programs at Ellucian, where I had overall responsibility for providing strategic direction and management for the company’s participation at industry and user events with a focus on developing productive relationships with the leading higher education associations. Specialties: Developing industry relationships, branding and identity, marketing strategy, event management, and member engagement.