Sandra Sieber
Full Professor, Entrepreneurship Department at Iese Business School
Based in Barcelona, Spain
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Seniority
Director
Department
Education
Location
Barcelona
Industry
Education Administration Programs
Company size
2.2K
Contact information
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s•••••••@iese.edu
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Background
About Sandra Sieber
Most of my work is centered on how the digital rise is affecting organizations from a variety of perspectives. First, I study how the current technological changes impact business models, both in terms of how they allow for the rise of new value propositions, as well as for their potential to impact their target markets. I seek to understand how existing companies can increase their capabilities to quickly adapt and react to the ongoing changes. Finally, I am especially interested on the impact of leadership, helping executives to develop a digital mindset that allows them to incorporate the digital dimensions into their daily decision making. I am an expert of the impact of digital transformation in general, although I'm especially interested in those industries that are being transformed by recent technological advances, such as media and entertainment, telecommunications, banking, retail and automotive.
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