Sarika Bhalla

Background

About Sarika Bhalla

I am a qualified and astute senior brand and communications professional with a proven track-record in delivering initiatives that drive revenue growth, build brand value and increase customer retention. A results-driven leader, my strengths include:• Hands-on experience in defining and implementing digital engagement strategies• Defining effective Customer Value Propositions (CVP) to build brand loyalty• Strong stakeholder engagement skills that drive a customer-centric culture• Experience in developing and implementing B2B, B2C and B2B2C communication strategiesI have experience across a range of sectors including investment and financial advice, superannuation, banking, vocational training, data services, advocacy and representation. Having worked in organisations with varying business structures i.e, customer-owned (Australian Unity and Big Sky), non-profit (Real Estate Institute of Victoria) and ASX listed businesses (Shadforth and Snowball Financial Group), helps me apply best-in-class approach to marketing and communications strategy.