Sarina Raidi

Background

About Sarina Raidi

Founder of Mestiza, an Australian condiment brand inspired by my Latin American roots. We make premium, preservative-free sauces and seasoning salts that bring bold flavour and authenticity to butcher shops, specialty grocers, and conscious kitchens around the country.I bring over ten years of experience across digital marketing, brand strategy, media sales, and the automotive industry. What drives me most is the process, from researching and planning to testing and refining. Whether I’m developing a new product, growing our retail network, or shaping a campaign to connect with customers, I approach it with curiosity, care and a mix of creative and strategic thinking.If you’re a butcher, grocer, distributor, or fellow brand looking for something different to offer your customers, or to collaborate on something new, I’d love to connect.