Scott Russell

Background

About Scott Russell

A results-driven, people and technology focused ecommerce leader and consultant, with 20+ years experience driving sales growth, marketing and operational efficacy in both retail and ecommerce operations. This has been delivered within diverse roles at SMEs, Brands, Consultants, Technology, SaaS providers, and Advertising Agencies globally. Expertise spans enterprise revenue management, global team leadership, M&A integration, and digital transformation. A proven track record of scaling ecommerce operations, leading high-stakes pitches, and fostering high-performance teams to deliver exceptional results. With 10+ years of ecommerce experience on both brand and agency sides, I specialize in growing sales, planning and executing marketing campaigns, leading teams, and driving technology adoption for profitable operations. I have a strong history of pitching, servicing, partnering, and consulting with major global brands to enhance their retail media and ecommerce presence. Previously, at Flywheel, I oversaw a portfolio of globally significant clients, and a large multi functional team. This team was accountable for the sales and media budgets for some of the world's most well known brands across multiple categories. Additionally, I’ve experience of integration and digital transformation following various M&A’s across my career to date. Areas of expertise include- Global team leadership - Enterprise revenue and growth management - Operational effectiveness - Customer lifecycle and retention - Staff development and culture - Leading and costing pitches - Tech roadmap and adoption - M&A - Integration/transformation Currently, I'm working with founders and business leaders to develop- Network introductions - Optimal digital consumer path to purchase - Annual commercial & media plans / budgets - Organisational capability and design - Agency selection, costing, scope design Let's connect!