Shashi Sinha

Background

About Shashi Sinha

Strategic and results-driven Sales Development & Capability Manager with over 12 years of experience in the FMCG sector, specializing in sales development, market expansion, GTM strategy, and capability building. Proven ability to drive sales performance, enhance distribution networks, implement sales automation tools, and develop high-performing teams. Expert in leveraging data-driven insights to optimize go-to-market strategies, build scalable sales processes, and boost customer acquisition and retention. Demonstrates strong leadership with a focus on sustainable growth and long-term profitability• 12+ years of progressive experience in FMCG sales, capability building, and GTM strategy• Proven track record in driving market expansion, rural penetration, and distributor ROI optimization• Currently managing customer development for Personal Care Division in Eastern India• Strong expertise in sales automation, trade promotion optimization, and channel development• Led high-performing teams of sales representatives, team leaders, and distributors across multiple regions• Passionate about enabling people, building capabilities, and aligning strategies with long-term business growth• Known for a dynamic leadership style, cross-functional collaboration, and data-driven decision- making.