Shauna McBride

Background

About Shauna McBride

Communication Strategy and Planning: Experienced in setting objectives; developing long and short-range plans; identifying issues and risks; championing change management that aligns with the company’s strategic vision, objectives, and priorities; measuring and analyzing project and communication plan success. Reputation and Brand Management: Experienced in developing and implementing strategies that impact the company’s reputation positively. Writing Skills: In-depth understanding of best practices for connecting with a target audience(s), highly effective writing style and expertise in developing compelling messaging to a wider audience. Presentation Skills: Experienced and confident presenter. Presents complex issues appropriately for target audiences, including all levels of management. Trusted partner when developing effective presentation techniques. Facilitates group sessions effectively and motivates others. Internal Communication Skills: Experienced in developing and executing internal communication strategies which create an understanding of company priorities, giving context around issues and initiatives, building employee engagement and helping people understand their role and how it contributes to the success of the company. Provides communication counsel to senior management for leadership communications to enhance their reputation with key stakeholders. External Communication Skills: Experienced in developing communications to reach a broad spectrum of stakeholders by understanding the drivers for each stakeholder and developing appropriate messaging. This includes: • Media Relations: Experienced in strategically developing, managing and leveraging traditional and social media tactics to build and enhance a company’s reputation and brand. • Government Relations & Public Affairs: Experienced in developing and managing strategies, material, and message development in support of company public policy initiatives.