Sheila Bennett

Background

About Sheila Bennett

Accomplished transformational strategic business leader with expertise in program design, branding, rebranding, creating and implementing go-to-market strategies and cause marketing campaigns. With proficiency forging strategic corporate partnerships and alliances to grow market share and brand visibility for-profit and not-for-profit organizations. With experience crafting powerful Business growth strategies with a focus on national accounts, fundraising, and cause marketing programs that drive positive financial results. Highly regarded as a critical thinker and creative problem solver by senior executives with the ability to drive business transformation, create innovative solutions, and bring cross-functional teams together to gain alignment on key programs and initiatives. Known for the ability to create a corporate vision, the go-to-market strategy and inspire an organization and an industry to work together and drive positive financial results. Effectively, uses today’s analytics and e-marketing technology to increase profits, customer engagement, productivity, and reporting. Adaptive, creative and strategic with transferrable skills. Skills: Brand marketing Content marketing Business Development pipeline and sales strategies Budget planning, forecasting Digital marketing and analytics Corporate/strategic partnerships Customer Service /Client management Fundraising and sponsorship strategies Trade show, event planning and orchestration Sales and CRM tracking Sales tool development Strategic and critical thinker, Coaching and training