Shelby Vansickle

Background

About Shelby Vansickle

Strategic marketing leader with 10+ years of experience driving growth, innovation, and collaboration across Canada’s CPG, agri-food, and non-profit sectors. Currently serving as Senior Director, Channel Marketing at Canada Beef, where I lead national B2B initiatives to strengthen stakeholder alignment, maximize levy investments, and enhance brand presence across retail and foodservice channels.Key Expertise:• Trade & Channel Marketing | Brand Strategy | Stakeholder Engagement & Partnerships• Data Analytics & Market Insights (Nielsen, Technomic)| Strategic & Operational Planning• Program Development & Execution | Budget & Resource Stewardship | Cross-Functional LeadershipWith a Master of Science in Strategic Marketing Communications (Fordham University, GPA 4.0), I bring a balance of analytical insight and creative execution to deliver measurable results. Known for fostering strong partnerships, developing scalable programs, and navigating complex challenges with agility, I thrive at the intersection of strategy and execution. Beyond professional achievements, I am a lifelong learner, always seeking opportunities to grow and collaborate with others who share a vision for impactful work.Let’s connect to explore opportunities to create meaningful impact!