Sherri Chipps

Background

About Sherri Chipps

Creative leader. Marketing strategist. Interior design industry expert. With decades of experience across the interiors, textiles, design, and lifestyle media industries, I bring a unique fusion of commercial savvy and creative vision to the brands I touch. My journey spans founding a textile brand and running my own interior decorating studio, to directing high-profile exhibition platforms - Decorex SA and 100% Design as Portfolio Director and Creative Director. I've held leadership roles across the creative, Sales and Marketing spectrum - including Group PR & Marketing Executive at Home Fabrics and Fabric Library. I've shaped the narrative for top decor publications including House & Leisure, Conde Nast House & Garden. I fulfilled the role of Decor Director on ‘Win a Home’ - a decor and design reality TV Show for Top Billing. Served as Sales & Marketing Director for Willowlamp - driving both B2B and B2C growth locally and internationally, via digital transformation and extensive unique PR and marketing initiatives. Whether curating design shows, conceptualising trends and strategies, or building brand presence through PR, digital and visual storytelling - I thrive at the intersection of strategy and creativity. Now open to new opportunities in brand leadership, marketing or creative direction - particularly within design-driven companies looking to scale with authenticity and impact. Let's connect if you're looking for a seasoned professional who brings energy, insight and decades of industry relationship to the table.