Sheryl Witlen

Background

About Sheryl Witlen

As Director of Culture Network at Red Bull Media House, I led an 8-member team to deliver best-in-class content for Red Bull social channels, partners, and artists, supporting all culture campaigns in North America. With 20 years of professional experience in the music and entertainment industry, I have developed impactful digital marketing and PR campaigns for brands, record labels, musicians, and artists, leveraging my expertise in content creation, catalog music and strategy, album release strategy, tour support, A&R, streaming platforms, and video marketing. My passion is to support an artist's journey and collaborate cross-functionally to create impactful stories that resonate with diverse audiences and drive growth. I have worked with some of the most innovative artists and futuristic content creators, such as M83, The Knife, Fever Ray, Moby, and Liars, and supported some of the world's largest music festivals and dance events. I am always eager to learn new skills and technologies, and I have a strong background in digital marketing, social media, paid media, CRM, cross-channel growth, writing, press releases, budget planning, and working with teams across the globe.