Shimmona C.

Background

About Shimmona C.

Understanding people is the heart of what we do as market researchers and has always been a keen interest of mine. It's what fuels marketing and its ability to move people—to choose certain products over others, to support causes, and even change their habits. To pursue my interest in consumer research, I started by dedicating an extra year of study to design, plan, and conduct my very own research project on the influence of Hollywood celebrities in reducing stigma for which I received First Class Honours in Marketing. After graduating, I've enjoyed working with a broad range of clients on brand health and comms tracking as well as advertising development and pre-testing designed to get to the heart of the matter and help uncover actionable insights that enable brands and businesses to grow.