Shiv Gupta

Background

About Shiv Gupta

Shiv Gupta is a trusted advisor to marketing leaders, specializing in driving marketing effectiveness and helping them elevate their role within the C-suite. With over 20 years of experience in data-driven marketing, Shiv has worked with top-tier brands and consultancies, including Exelon, Farmers Insurance, Merkle, Prophet, and Lippincott - Oliver Wyman.He has led transformative engagements for an impressive roster of blue-chip clients, such as Intel, Guardian Life, Novant Health, Crate & Barrel, and Elevance Health.As the Principal at Quantum Sight, Shiv partners with marketing executives to enhance organizational impact, harness deeper customer insights, and deploy strategies that drive measurable results.A recognized authority on marketing effectiveness, Shiv is recognized for his innovative use of data and technology to advance growth strategies, particularly in customer retention and profitable loyalty.Shiv is a sought-after thought leader, regularly speaking at industry conferences and contributing to major publications, including the Financial Times, VOX, Ad Age, Martech, Target Marketing, and Loyalty Management. His work has earned accolades for its originality and measurable outcomes, notably during his tenure at Farmers Insurance, where he established the company’s first marketing analytics department and was honored as a Frost & Sullivan “Growth Best Practices” business leader.Shiv brings deep expertise across industries such as Insurance, Healthcare, Energy, Retail, and CPG. He holds an MBA from the University of Chicago Booth School of Business and currently resides in the DC area.