Simon Gross
Senior Writer at Xxvi
Based in Melbourne, Australia
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Seniority
Staff
Department
Writing/Editing
Location
Melbourne
Industry
Writing and Editing
Company size
28
Contact information
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s•••••••@xxvi.com.au
Phone
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Background
About Simon Gross
I'm a senior writer and advertising creative. I help brands sound like people actual people might want to deal with. Or something like that. Or I make brands sound way more interesting than they are. Sorry brands. Or I write nice little notes to strangers, stick them on buses and billboards and sign them 'your brand'. Or I write a little story about your brand that makes someone tear up in front of the TV while they're drying up a plastic container. It's late and they still have to make school lunches. Or. I collapse your strategy deck into a snappy line like 'dark lives here', and then I stick it on a cap. And I wear that cap. And wearing my dark lives here cap I help people make sense of, and bring meaning to, their interactions with systems, products and services.
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