Sofia Herrero

Background

About Sofia Herrero

High-impact enterprise market and business developer with 4+ years of success scaling SaaS sales and partnerships across Europe, North and South America. I’ve led multi-year sales cycles, built strategic partnerships, and closed high-value deals in the energy, mining, and renewables sectors, making complex SaaS solutions visible, relatable, and trusted. An energetic, extroverted, and curious professional, I bring a human touch to global deal-making, combining commercial strategy, creative storytelling, and stakeholder engagement. At Cleopatra Enterprise, I champion client success by optimizing large-scale projects through tailored SaaS solutions, from complex contract negotiations to international roadshows and content-led growth. Known for my “can-do, will-do” attitude and empathic leadership, I thrive in dynamic, multicultural environments. With a background in business, law, and sustainability, I’m passionate about building meaningful partnerships, driving forward-thinking solutions, and delivering long-term impact for people, business, and the planet. I’m especially inspired by evolving technologies that empower human, professional, and societal development, and I aim to harness them to create lasting, positive change.