Sonu Babu

Background

About Sonu Babu

I am a Technical Business Analyst by profession providing IT solutions to the customers and stakeholders- 13+ Years of experience in IT Industry - Exposure to BFSI domain,Media, Marketing & Customer Insights- Hands on experience in Adobe Tools like Adobe Analytics, Adobe Audience Manager (AAM) and Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA)- Experience with technologies - SQL,Hadoop, Python, Databricks,Mainframe- Experience in creating relevant targeted audiences for Marketing platforms - Experience in evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions- Ensuring solutions meet business needs and requirements - Gathering critical information from meetings with various stakeholders and producing useful reports - Experience in creating BRDs, FSRs and SMART user stories- Exposure to data visualization tools like Tableau, MS Excel, Python matplotlib - Knowledge of Blockchain Architecture Design and its use cases in Financial domain - Practical experience in Software Development Life cycle( Waterfall and Agile)- Experience of working Onsite (Budapest, Hungary – IBM)