Stephanie McCarthy

Background

About Stephanie McCarthy

I’m a full-stack B2B marketing leader with deep experience building and executing full-funnel marketing programs across marketing operations, demand generation, content development, sales enablement, brand, and team leadership. My background combines both strategy and hands-on execution, allowing me to build scalable, revenue-driven marketing engines that align directly to business growth goals. I have successfully led corporate rebrands, website launches, CRM and marketing automation implementations, account-based marketing programs, and cross-functional go-to-market strategies. My experience spans SaaS, BPO, outsourced services, and multi-vertical B2B organizations, where I’ve worked closely with Sales, Client Services, Operations, Product, and Executive Leadership. Core Areas of Expertise: Marketing Operations: HubSpot CRM architecture, lifecycle management, lead scoring, segmentation, attribution modeling, reporting dashboards, marketing automation workflows, data hygiene, and campaign tracking. Content Strategy & Production: Writing and producing case studies, whitepapers, playbooks, one-pagers, email sequences, RFPs, sales collateral, client presentations, guides, and vertical-specific marketing assets — with hands-on copywriting and design experience. Revenue Marketing & Demand Generation: Multi-channel nurture campaigns, ABM programs, verticalized sales sequences, prospect targeting (ZoomInfo, LinkedIn Sales Navigator, SIC segmentation), and lead management frameworks. Brand Development: Corporate rebrands, messaging frameworks, website development (from wireframe to launch), agency management, design oversight, and creative direction. Team Leadership: Hiring, building, and managing global marketing teams; cross-functional collaboration with sales, client services, and executive leadership. Event Marketing: Trade show strategy, booth design, sales presentations, and full event management. Social Media Strategy: Brand awareness, recruitment marketing, organic and paid social growth, LinkedIn content optimization. I bring a unique hybrid of strategic leadership and tactical execution — capable of building the systems, teams, content, and infrastructure required to scale growth and drive measurable pipeline contribution. I thrive in fast-paced, high-growth organizations where marketing directly fuels revenue. Always open to leadership roles in marketing operations, full-scope marketing management, and cross-functional marketing leadership roles that allow me to build and optimize scalable systems that fuel business growth.