Stephen Carter

Background

About Stephen Carter

I drive growth at the intersection of retail, building materials, and Pro customer strategy.As a National Accounts Leader at Simpson Strong-Tie, I manage one of the largest home improvement retailers in the world, leading initiatives across connectors, fasteners, anchors, and category expansion. My focus is simple: increase velocity, optimize assortment, and win with the DIY / Pro customer.I specialize in:• National account strategy & retail execution• Pro focused merchandising & category growth• Data driven decision making (POS, WOS, velocity)• Cross functional leadership across sales, merchandising, and operationsBeyond retail, I serve as President of the Board of Directors for USA Roller Sports, where I lead national level strategy, governance, and growth of the sport across the U.S.I bring a unique combination of: Corporate leadership Elite athletic discipline Growth-driven mindsetIf it impacts retail performance, Pro engagement, or category expansion I’m all in.