Sue Wu

Background

About Sue Wu

Luxury brand marketing professional with over 10 years of experience across China and Japan, currently based in Tokyo with Pernod Ricard. My expertise lies in bridging global brand strategy with local cultural relevance. I work closely with global headquarters to translate brand vision into impactful campaigns and brand experiences that resonate with local audiences while maintaining strong brand equity. Throughout my career, I have led cross-functional collaborations across global teams, agencies, artists, and strategic partners to deliver integrated campaigns across social, earned, paid, and experiential media. I have coordinated complex project ecosystems involving more than 20 agencies and creative partners across multiple markets including China, Japan, Hong Kong, the US, and France. My work focuses on building meaningful luxury brand narratives through cultural storytelling, creative collaborations, and premium brand experiences that connect with diverse audiences.