Supriyo Lahiry

Background

About Supriyo Lahiry

Supriyo has a career in Pharmaceutical sales and marketing spanning four decades in both multinational and Indian Pharma companies. He founded BRANDPLANT, a marketing consultancy firm. The client list of BRANDPLANT includes- IQVIA, the world's largest healthcare data collection and analysis company- CIPLA, the second-largest pharmaceutical company in India- INCEPTA PHARMACEUTICALS, the second-largest pharmaceutical company in Bangladesh- SERUM INSTITUTE OF INDIA, the largest vaccine maker in the world- PHARMED, India's leading Neutraceutical company - JDS Pharmaceuticals, the second-largest pharmaceutical company in Myanmar - INFOLLION, India's largest Subject Matter Expert aggregator - OSKA WELLNESS of USA, pioneers in PEMF devices and others. Supriyo's last assignment before this was Sr. Vice President Domestic Business in Medley Pharmaceuticals Ltd. • He brought up the industry rank of Medley to 35 from 78. • Sales from about Rs. 55 Cr to Rs. 600 Cr. • Launched 1st time in the country brands like O2 (world’s largest antidiarrheal), Dompan (India’s 4th largest PPI combination) n Ostium K2 (Novel anti-osteoporotic). •Giving rise to new markets worth Rs. Cr. Supriyo has also worked in Organon NV, Les laboratories Servier, Biological E ltd, JB Chemicals. He runs a popular sales and marketing blog in Linkedin under the name, ‘BRANDPLANT’, followed by more than professionals. ‘BRANDPLANT’ offers consultancy to, 1. Pharmaceutical companies, 2. To 3rd party service providers to Pharma companies, 3. Brand portfolio management, Positioning, and Communication. Deep-Dive Brand Analysis 5. Sales and Marketing training. Advanced STP workshops. He has been the sole adjudicator of the industry award “Young marketer of the year” given by AWACS. He is a speaker in industry forums like the 2nd World Pharma Brand Manager’s Day, ‘Global Eminence Awards in digital marketing and The Pharma Gorilla Conference. Supriyo has been featuring as a guest lecturer in Management schools like Wellingkar Institute of Management Mumbai, NITIE, Mumbai, SIES College of Management Studies Nerul, MITCON Institute of Management Pune, Universal School of Business Karjat. Supriyo’s articles have been published in mainstream newspapers like The Hindu as well as industry publications like Interlink Insights.