Susan Spanitz

Background

About Susan Spanitz

I watch, then listen, then watch some more. Somewhere between the watching and the listening the magic of transforming people’s behaviours and attitudes into clear insight happens. I believe there is no better way to understand what people really want, need or struggle with than to watch them with intent in their environment, using products in their own way, in their own time. This is where the golden moments happen. Not sure if you’ve got your product or pack design in perfect working order before you invest loads in commercialising it? Need to find out why your product isn’t doing as well against the competitor as you’d hoped? Or maybe you’ve been charged with lifting something from another market and launching it here but don’t quite know how to cut through with communications that speak to consumers credibly and in their language? Having been on the client side, I know the kind of answers that are needed from consumer research to move forward with confidence, pause and pivot or stop and regroup.