Sydney McDowell

Background

About Sydney McDowell

I'm an experienced email marketer, empathetic team player, and data-oriented content strategist with a passion for creative storytelling, engagement growth, relationship building, value-centric marketing campaign execution, and customer lifecycle. I thrive when I collaborate cross-functionally to problem solve through innovative ideas, with a proven track record of increasing engagement in email communication (open rates, click rates, and unsubscribes) and building customer loyalty via a Rewards program and App within the fitness and health club industries. As a champion in driving expansion and adoption through marketing campaign strategies across a variety of digital marketing channels (including SMS, blog, and social media), I enjoy educating target audiences about general wellness and exercise with the understanding that each person out there is unique and has their own agenda, challenges, and goals.