Tim Lyons

Background

About Tim Lyons

Senior Retail Director with extensive international brand and consumer experience in retail sales, operations and strategic leadership roles with global and matrixed brands including Apple, Estée Lauder Companies, Marks & Spencer and Nike across multi omni-channel stores and markets in Asia-Pacific, Europe and North America, and with P&L accountability for retail sales, operations, training and transformation. Experience includes: Strategic and international capabilities from leadership roles in c. 30 countries, covering Asia-Pacific, Europe and North America Deep Commercial and Customer Experience expertise having worked in the heart of retail in senior leadership positions with international brands including Apple, Estée Lauder Companies, Marks and Spencer and Nike Regional/Global/Local collaborative and constructively challenging approach and mindset to influencing and supporting each market Channel Sales strategy across multi Direct to Consumer and Retail Distributor/Partner accounts and stores Retail Real Estate including new store openings, store renovations and store relocations Retail operations excellence and best in class standard operational policies, processes and procedures, gained from managing flagship retail stores Technology expertise acquired from launching the brand’s first global digital first store Launching new products/campaigns and in-store visual merchandising to drive brand market share and key hero product categories Organisational design, talent and training experience achieved from transformation and optimisation work Retail calendar of events and peak trading capabilities to maximise commercial opportunities Hiring, coaching and developing talent Developing strong collaborations and partnerships cross functionally and with key strategic partners and stakeholders Maximising the Consumer Experience through Net Promoter (NPS) and evolving this through launching Team Member (TMS) to support the people strategy Shaping the in-store consumer experience to drive Retail KPIs including Conversion and retail store productivity and performance Consumer acquisition, repeat and retention Diversity and Inclusivity, and cultural agility and sensitivity fostered by coaching and mentoring underrepresented groups and through charity work