Tim Tillia

Background

About Tim Tillia

Proven record of having never missed a sales quota, winning the top company award in every role throughout career, developing and promoting talent, securing major national contracts, and driving the two largest competitive takeovers—Kroger & Safeway—in the industry representing more than $1B in revenue. Most recently, pioneered monumental effort to win 100% of Kroger’s greeting card business—from just 30%—assembling a talented 5-person team and charting a course for competitive takeover. Cultivated mission-critical relationships and won the trust of the Kroger leadership team, winning 100% of the account and a long-term commitment in new business. Additionally, named the Grand Winner for American Greetings’ highest honor—Chairman’s Award—on leading a team throughout the 3-year process, which resulted in Safeway awarding 100% of their greeting card business to American Greetings in 2013. At the time, deal was the largest competitive takeover—$70M in annual wholesale revenue—in the history of the industry. Candidacy Pillars: Joint Business Plan Development Develop and execute joint business plans, working in collaboration with major national accounts to shape revenue-generating strategies. Data-Driven Decision Making Leverage analytics and key performance indicators to inform fact-based decisions, presenting data to influence and secure stakeholder support. CPG Industry Connectivity Earned, developed, and retained an influential position in the industry; hold significant leadership roles with industry trade organizations. Team Development & Leadership Identified, hired, and nurtured top talent, cultivating the relationships critical to retaining high performers and promoting from within. Key Wins: KROGER Achieved the pinnacle accomplishment of winning account exclusivity, leading a competitive takeover eliminating Hallmark’s 70% account share, and generating $140M in wholesale revenue annually. SAFEWAY Led a project-based team in converting 1,300+ stores from Hallmark to American Greetings, directing this 5-month initiative involving hiring and training a new account team to manage the line of business. ALBERTSONS Negotiated a multi-year agreement following acquisition of Albertsons through NAI and maintained all sales and budget objectives despite shifting corporate strategies. WINCO FOODS Fueled a double-digit increase in profitability for both American Greetings and WinCo through successful execution of a brand conversion, mitigating discount risks.