Todd Hudgens

Background

About Todd Hudgens

I am a dynamic and driven commerce, shopper marketing, and technology solutions leader with a proven track record of propelling businesses to new heights through strategic innovation and client-focused solutions. I have extensive experience in driving substantial growth for diverse CPG clients. With solid financial acumen and exceptional business development growth capabilities, I have consistently generated substantial retainer revenue, with a track record of delivering multimillion-dollar outcomes. My career highlights also include leading the strategic planning and execution of marketing initiatives for CPG giants like Coca-Cola, Procter & Gamble, and Unilever. My expertise lies in crafting compelling stories powered by consumer and shopper insights, commerce media, omnichannel presence, and digital innovation. Known for my innovative mindset, I am equipped with the ability to take a fresh approach and be extremely self-motivated, which has resulted in prompt resolution of challenging issues. My expertise lies in crafting shopper-centric strategies in alignment with client objectives and delivering compelling omnichannel business cases. I thrive at the intersection of brand, sales, and omnicommerce shopper strategy. A few of my career highlights include: • Recognized for expertise in shopper commerce and appointed as the global lead for client acquisition at Wunderman Thompson, playing a key role in securing new clients. • Steered client engagements and propelled business growth, resulting in a substantial increase of over $30MM in incremental agency retainer hours and project business for multiple CPG clients, such as J&J Vision, Boehringer-Ingelheim, Perrigo, Kraft, Mondelez, Fujifilm, Conagra, Perfetti Van Melle, Colgate-Palmolive, and Unilever. • Generated $5M in retainer revenue, making a significant impact on the Gorilla Group’s financial performance. • Produced $6M in incremental retainer revenue, demonstrating strong financial acumen and business growth capabilities while serving as Group Director, National Brands. “Stop selling, start helping.” — Zig Ziglar, Author & Motivational Speaker