Tom Robinson

Background

About Tom Robinson

I am an experienced marketing and communications leader, with a background in brand strategy, commerce, content & partnerships I've been fortunate to lead and grow a number of high performing and multi-award winning teams, creating value and commercial growth for clients and our people. I'm a firm believer in the power of communications for good and work actively as a leader, mentor and juror to advance the industry and celebrate our best contributions to that cause. Currently, as Chief Executive of Edelman Australia I oversee business, commercial and cultural strategy to deliver our ambition of being Australia’s foremost communications advisory firm. Previously, I spent over a decade with MediaCom Australia consulting with global and local businesses in areas of brand marketing, commerce, content & integrated communications strategy - passionately closing the gap between media and message in our fragmented media landscape. I’ve had the privilege of leading teams that have produced award winning work for some of Australia’s most recognisable brands including Mars, P&G, KFC, Westpac, Dell in addition to NSW, VIC and QLD Governments to name a few. My passions lie in achieving collective success and the growth of our industry’s future leaders. I retain a proven track record in building high performing and awarded teams, leading innovation and finding new ways of achieving results for clients. Championing innovation through creativity in Australia and across the region, I’ve served as a juror on Effies, FOMA, Mumbrella and B&T and was a founding member of Australian Influencer Marketing Council (AIMCo)