Tracey MacLennan

Background

About Tracey MacLennan

Senior marketing, transformation, and engagement leader with +15 years of experience leading teams in Crown corporations, insurance, higher education, and consumer products. My strengths lie at the intersection of strategy and execution, and I’ve worked closely with C-Suite as project or divisional lead on high-profile initiatives for over a decade. I apply an MBA + MA (Intl Leadership) and further training in project management, public engagement (IAP2), and coaching to bring the vision to life and bring out the best in my teams. Member of the YWCA Women of Distinction Awards Nominating Committee and recent Board Director at the North Shore Community Resources Association. Enthusiastic Fellow of the Royal Society of Arts and Manufactures (UK), a diverse community of global changemakers committed to social change. Expertise-Marketing and communications strategy, visioning, and roadmapping-Board and C-suite liaison + executive level communications and presentations-Marketing, market transformation, stakeholder strategy, and community engagement-Product Management, B2B and B2C channel development, program marketing and portfolio management-Customer loyalty, segmentation, tactical engagement and CRM-Leadership and management of joint Government initiatives valued at +10MM-Stakeholder management, strategy, public engagement and consultation -Integrated marketing campaign design and delivery, agency selection and lead -Government liaison, briefings, intergovernmental affairs, and policy-Traditional Marketing B2B and B2C (brand + product ) and tactical delivery.