Tracie Broom

Background

About Tracie Broom

Co-founding partner at Flock and Rally, Tracie Broom is a marketing and communications professional from Columbia, S.C, who believes in building connections between people, knowledge and resources to strengthen the community. She started her career as a writer and editor in San Francisco during the dot-com era, serving clients such as CNET and Toyota. In 2010, she co-founded Flock and Rally, a full-service, women-owned creative agency that provides integrated communications and marketing services to clients in sectors such as higher education, nonprofit, travel and tourism, technology, health care, economic development and more. Broom is board president-elect of PRConsultants Group (PRCG), an invitation-only, nationwide network of 50 award-winning, communications agency leaders that provide clients with cohesive service across multiple U.S. markets. She has been honored as one of Columbia Business Monthly magazine’s “50 Most Influential,” Free Times’ “Power List,” Columbia Regional Business Report’s “Women to Watch” and Women We Admire’s “Top 50 Women Leaders of South Carolina for 2022.” The Flock and Rally team has garnered more than 85 awards, including Gold and Silver ADDYs from the American Advertising Federation of the Midlands, Best in Show awards from the International Association of Business Communicators' S.C. chapter and the S.C. Public Relations Society of America, and the Shining Light Award from the Southeast Tourism Society. Broom spoke on building connections through authenticity and encouragement at TedXColumbiaSC in 2014, and she co-presented a case study on the Best in Show Mercury Award-winning “Total Eclipse Weekend Columbia, SC” tourism campaign at the Public Relations Society of America’s international PRSA ICON conference in San Diego in 2019. She gave the keynote at the 2020 Lexington Chamber Awards and spoke at the 2023 PRSSA Southeast District Conference. Since 2012, she has been a member of the Kudzu Queens, who are regulars in the annual St. Pat's in Five Points parade and raises funds for charities serving women and children. From 2015-2021, she served on the Foundation Board of the S.C. Governor’s School for the Arts and Humanities. She served as board co-chair of Slow Food Columbia, and she is a former board member of the Benevolent Krewe de Columbi-Ya-Ya, which produces the annual Mardi Gras Columbia festival. She is a graduate of Wesleyan University with a B.A. in Dance Choreography and Performance. In a nod to her past as a lifestyle writer and food editor, she can be found on social media via @theyumdiary.