Trent Cannon
Product Innovation Manager at Forddirect
Based in McAllen, United States
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Seniority
Manager
Department
Sales & Business Development
Location
McAllen
Industry
Marketing Services
Company size
419
Contact information
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t•••••••@forddirect.com
Phone
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Background
About Trent Cannon
As a Product Innovation Manager at FordDirect, I assess new products to improve profitability and growth of Ford Dealers nationally as well as enhance retail customer engagement. With over 10 years of experience in digital marketing and big data, I leverage my expertise to create innovative solutions that meet the evolving needs of the auto industry. Previously, I was a Digital Marketing Consultant at FordDirect, where I advised 16 Ford Dealers in South Texas on digital strategy and marketing, including SEO, SEM, Third Party, and Social Media. I also have extensive experience as an independent consultant, helping dealer groups become more efficient and profitable. My specialties include commercial information and direct marketing solutions, contract negotiation, client relationship management, and long-term sales cycles.
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