Trivern Chetty

Background

About Trivern Chetty

I’ve spent the last 17 years in marketing across food and beverage, including QSR, mostly in franchise and multi-market businesses. I’ve worked across Africa, Central Asia and the Caucasus, with exposure to broader EMEA markets, across a mix of brands and very different operating environments. A lot of my experience has been in growing brands in markets that aren’t always straightforward—whether that’s building momentum in developing markets or helping more established businesses find a new gear. I tend to sit between brand and commercial, making sure the work translates into real outcomes. In recent roles, this has included turning around brand performance in complex markets, building innovation pipelines that balance consumer relevance with franchise economics, and driving growth even in constrained environments. I’ve been part of leadership teams where marketing contributes beyond campaigns, helping shape direction, align stakeholders and keep teams focused on what matters. Over time, I’ve found the most consistent lever for performance is people—building strong teams, developing talent and creating an environment where individuals can do their best work. Outside of work, I’m a new dad, which has been a good reset in terms of perspective and pace. I also enjoy football—especially when the result goes in the direction of Real Madrid!