Utkarsh Rai

Background

About Utkarsh Rai

An MBA graduate from IIM Amritsar specializing in Marketing & Analytics, with 4 years of experience in digital marketing. I have driven paid media strategy and performance marketing for Fortune 100 BFSI and tourism clients across the US and Asia-Pacific, consistently achieving ROAS of 3.5–4x. Skilled in leveraging consumer insights and data to optimize campaigns, improve targeting, increase conversions, enhance brand awareness, and maximize ROI. Proven track record in leading cross-functional teams, executing high-impact projects, and building strong client relationships. Core Competencies: Performance Marketing & Campaign Optimization Paid Media Strategy (Google, Meta, LinkedIn, TikTok) Data Analytics & Consumer Insights Budget Planning & ROI Analysis Brand Marketing & Audience Growth Cross-Functional Collaboration & Client Management Technical Skills: Adobe Analytics | GA4 | SQL | Google Ads | Meta Ads | TikTok Ads | Bing Ads | LinkedIn Ads | GSC | Looker Studio | Excel | PowerPoint | Tableau While my expertise is in performance marketing and digital strategy, I am keen to explore opportunities in Performance Marketing, Brand Marketing, Business Analytics, and Account Management, where I can apply my analytical mindset and strategic approach to drive measurable growth.