Utkarsh Roy

Background

About Utkarsh Roy

I work as a Business Manager at Val-More Action Advisory and am based in Gurgaon (Delhi NCR).My core interest lies in consumer behavior. Inspired by “empathy and personalization at scale”, I am adept at finding ways to cater to the needs of consumers, whether it is offline or on a website, app or social media. I hold an MBA from IIM Ahmedabad.Corporate Experience: FMCG Sales | Brand Marketing | Digital MarketingI have worked in FMCG with Wipro Consumer Care where I served as a Management Trainee, gaining on-ground experience in retail sales, both general and modern trade. I have also worked in Media Buying & Planning.My first exposure to marketing at a corporate was in Mondelez where I fell in love in brands and advertising. I got exposure to live campaigns and interactions with brand managers as well as creative agencies like Ogilvy.I have also spent a brief time with Garvi Gurjari, the Gujarat state handloom and textile undertaking. My interest in fashion and apparel led me to consumer behavior analysis in the lifestyle category.Early Career: Social Media | Content CreationBefore pursuing my MBA, I worked freelance as a Social Media Manager for a startup, where I successfully grew the brand's social media presence from the ground up (a 0-1 journey). Performance Marketing and SEO were my go-to tools during this time, igniting my interest in marketing and storytelling.Personal Interests: Sports | Community Building | Event Management Outside of work, I’m deeply involved in sports—especially ultimate frisbee, which I’ve played at the state level and captained my IIMA team to multiple wins. I currently run a growing offline sports community in Gurgaon that brings people together through regular games and events. I’m also passionate about event management, often found either emceeing on stage or organizing behind the scenes to create engaging experiences.