Vachiraporn Mongkolnavin

Background

About Vachiraporn Mongkolnavin

Present – Oct 2019 Assistant Vice Present,Segmentation Team, Krungthai Bank 1.Payroll Segment (Aug 2022-Present) 2.Wealth Segment (Jan 2022-Jul 2022) 3.Segment Communication (Oct 2019-Dec2021) 1. Payroll : Roles and Responsibilities (Aug 2022-Present) 1.1 Strategic planning to Payroll Segment including Government, State of Enterprise and Private Company, in order to increase number of Payroll Customers, product penetration, Revenue per head and also develop customer engagement. 1.2 Analyse data to understand Payroll Customers in terms of need/pain, number of product holding/product penetration also business opportunity and market competition etc. 1.3 Customer survey in targeted Government, State of Enterprise, Private organizations to understand targeted customers. 1.4 Marketing activities planning : Campaign, promotion, solution package,marketing communication plan,and post marketing activities analysis/report. 1.5 Working with product team and relevant departments for new initiate offer to Payroll Customers for example, Payroll solutions and privileges on digital platform. 1.6 Budget utilization to effective use of budget. 1.7 Documents task for example budget memo, any approval memo etc. 1.8 Comply with bank policies & procedures, code of conduct, PDPA and all regulations / notices / guidelines issued by the Bank of Thailand.