Victor Weyd
Master Blender & Head of B-to-b Spirits Sales at Maison Boinaud
Based in Cognac, France
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Seniority
Other
Department
Other
Location
Cognac
Industry
Beverage Manufacturing
Company size
66
Contact information
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v•••••••@boinaud.com
Phone
5 credits+33 ••• •••• ••••
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Background
About Victor Weyd
Over the last 5 years I've had the opportunity to co-create a new brand of French single malt whisky (HERIOSE) for a Whisky & Cognac distillery, and play an active part in its development, both in terms of production and business. Overseeing the ageing and vatting of our whiskies, in close collaboration with the Cellar Master, has enabled me to develop my creativity of whisky-making and to upgrade my sensory assessment skills of French and international whisky. My key areas of expertise are - Whisky Making : ageing and vatting - Whisky & Cognac sensory analysis - Brand creation & ambassadorial work - Cognac & Whisky BtoB sales My major achievements are - Creation, from scratch, of a new French single malt whisky brand : HERIOSE - Head of whisky maturation and product creation - Multi-award-winning whisky references My main skills are - Production / Sales /Marketing / Finance - Fluent in 3 languages (English, French and Spanish)- Curious, autonomous and resilient - High knowledge of the wine, cognac and whisky industry
Decision-makers
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