Will Shepler

Background

About Will Shepler

A passionate, proven, strategic leader with 18 years of successfully building top shelf B2B and B2C brands and exceeding expectations, including experience in CPG, entertainment, electronics, nonprofit, education, automotive, and industrial. In addition to leadership and cross-functional team management, strengths include relationship management, analysis, strategic thinking, product launch campaigns, lead generation, and digital execution. Key Skills include: • Client Relationships (building, fostering, and growing personal connections)• Digital Marketing (website planning, collateral, UX, design, production; online banners; SEM; SEO)• Brand Strategy (market research; competitive environment; positioning; messaging)• Leadership (vision and mission; passion; direction; mentorship)• Cross-functional team management (operations; design; legal; production and distribution; partners; software; support; etc)• Lead Generation (CRM; consumer nurture; promotions; conversion; reporting)• Analytics (GA, Omniture, Coremetrics; raw data manipulation, analysis, and presentation)I have a track record of successful marketing campaigns and brand management, rooted in fundamental analysis and research, informed by actionable market insights, improved by tactical analytical data, and supported by an honest feedback loop.