Yehuda MacBeth Simmons
CEO at Avalon
Based in London, United Kingdom
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Seniority
C-Team
Department
General Business & Management
Location
London
Industry
Computer Games
Company size
243
Contact information
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y•••••••@avalon-rpg.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Yehuda MacBeth Simmons
Original computer game design, writing, engineering and implementation, operation and ongoing masterly inactivity. Starting with a BBC MICRO for my 11th birthday - self-taught programming: BASIC to 6502 Assembler to ARM Assembler. Later the C-family as Linux became de rigeur. Internet and gaming explosion ensured a portfolio/sustained income to allow early retirement from necessity-employment by mid-90s. Wide ranging travel, many guises, across the six continents, open-ended, making hay while the freedom sun shone. Who knew it'd shine so long? Companies: Lucy BB Ltd, Hourglass Communications Limited (start-up multi user online games) in early 1990, then Avalon Europe Ltd and increasingly diverse evolutions as CEO or EO: Avalon Publications Limited, Berlin Apartments GmbH, Mr Daydream Inc, RPG Architects Inc, Avalon Publishing LLC, Amaranth Books Ltd, Amaranth Press Inc, Avalon RTP, Surtout Anodin SARL, et al. Avalon was first game to merge computer + multi player + online + tabletop roleplaying game. Continuous operation from late 80s to present (July 2018). What began as LotC became Avalon by October 1989, went to profit in June 1990, joined the internet in 1993, relocated London to the USA in 1995. There it remains. Novels: Splendid Isolation in (pub. Amaranth 2001 UK/US), Gingerbread House in 2001, Myrtle Avenue in 2003/4. Hiatus to 2016. Lived: Cambridge, Zambia (Lusaka), Midwood (NYC), Cambridge, Hemel Hempstead, Jesus (Cambridge), Camden (London), Streeterville (Chicago), South Kensington then W1 then Hampstead (London), Los Angeles (Santa Monica), Belgravia then South Kensington (London), plus Parc Monceau (Paris). Next: Mitte (Berlin), West Village (NYC), La Croisette (Cannes), Estoril/Cascais (Lisbon), to London mid-2016. Vacation flats biz: mostly in Berlin (high margins vs other European capitals), privately funded. Startup 2007 to 98%+ annual occupancy 2008/9. Exited mostly 2009, fully Nov 2011. 2012-2018 in 6 emojis: 🤫
Decision-makers
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