Ask Africa

ASK AFRICA is a full service market research company. We support our clients’ decisions through market research facts. Typically, our clients’ require information around social research and philanthropy, experience measures and consulting, and brand dynamics. Social research decisions are required around HIV/Aids and more recently, Covid-19. Educational and early childhood development, fair-trade shopping, media and financial research are some of the areas we love to work in. NGOs, public- and private sector clients choose to work with us to get the pulse of the nation. Besides being decisioneers in brand and customer experience research, ASK AFRICA is well known for creating some of the most useful, go-to industry benchmarks, including the ASK AFRICA Orange Index®, the ASK AFRICA Icon Brands®, the ASK AFRICA Kasi Star Brands and the Target Group Index (TGI). ASK AFRICA’s knowledge of brands is extensive. The Target Group Index (TGI) survey, which measures psychographics, service, products, media and brands, has been used by the majority of the top 50 advertisers and media owners in South Africa for nearly two decades. Our clients operate across various industries, including retail, telecoms, finance, and the public sector. We offer tailor-made and ready-to-use offerings for all our clients regardless of the size of project. In addition to being brave, agile, vibrant and experimental, we apply deep thinking to every research project. Our aim is to be great at everything we do and to make a meaningful impact. Partner with ASK AFRICA in order to confidently make game-changing business decisions that grow your business. | Connect@askafrica.co.za