Real Research

Established in 2013, Real Research is a boutique market intelligence consultancy, specializing in qualitative and quantitative customer, competitor & market intelligence. Using robust insights from the ground, we partner with our global clients and partners, to enhance their customer, competitor, marketing and sales strategies into existing and new markets. We provide early warning systems on threats and new competitors, customer service gaps, emerging market trends, and identify actionable opportunities for growth. We have global experience in sectors such as automotive, retail, banking, toys, education, DIY, hardware, mobility, refinish coatings, industrial coatings, consumer goods, FMCG, CPG, sports, and more. Our key services includes both qualitative and quantitative tracking methodologies (competitor omni-channel mystery shopping, customer experience analysis, brand analysis & tracking, consumer insights, competitor and market analysis, pricing analysis, VOC, NPS, CX, CEM, CSI, geo-spatial analysis, dash-boarding, DIY and online surveys, face-to-face deep interviews, feasibility studies and specialized panels.