Market Research in Serbia

Quadrant Strategies

Quadrant Strategies helps the world’s most prominent companies navigate their most important brand, reputation, and product challenges. We specialize in high-impact research with hard-to-reach audiences - recruiting the exact audiences our clients need, anywhere in the world. Our in-house teams ensure rigorous quality, rapid execution, and clear, strategic insights. Every engagement is custom-built, senior-led, and designed to deliver answers that drive key decisions.

51 to 200 staff

Valicon

Valicon is a marketing consulting and research company focusing on South-Eastern Europe. We are specialized for small markets and offer our clients custom solutions. Advanced methodologies and our deep insights into our clients’ industries helps distinguish our service. Our successes come from our good relations with clients, regional partners, employees and local communities.

51 to 200 staff

Idc Adriatics

The premier global market intelligence firm. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. Our analysis helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company that activates and engages the most influential technology buyers.

11 to 50 staff

Plum Mark

Plum Mark is agency specialized for organizing and conducting market, public opinion and social research projects (fieldwork management). Plum Mark’s team of fieldworkers is one of the best equipped networks in Serbia, trained to meet high quality standards in data collection, specified by international standard ISO 20252 and ICC/ESOMAR code on market and social research. Plum Mark’s central office is placed in the city of Niš, Serbia.

1 to 10 staff

Pca - Price Collecting And Analysis

PCA d.o.o. company focused its activities on the continuous collection of retail prices in the market, analyzing the price position of trade, monitor price promotion activities, leaflets and in store activities within certain categories of products and geographic regions. Our main goal is to provide relevant analysis based on retail prices, leaflet activities and promotion activities in the market which will enable suppliers and retail chains to actively manage categories and position prices of products in relation to the competition. The depth of analysis is increased by using innovative software solutions which means that it is possible to analyse items that are not directly related, Analysis of the collected data involves a comparison of the products that have the similar characteristics perceived by the buyers (consumers). This enables us to compare private labels,"entry price" items and exclusive items, regardless of the producer and product code.

11 to 50 staff

Milar Agency Intelligent Solution

International Sales & Marketing Consulting Biggest sales and marketing consulting agency in south-east Europe with contacts all around the world. We offer services from market research and business development to training workshops – everything you need to help your business makes more money from domestic or international expansion Milar is a company currently spread in over 12 countries; we are where our clients are. We are always ready to give full support to our clients wherever they are and regardless of whether they are free users or pay for our services. We are also open to new ideas and projects Our services are always available no matter what language you speak or where you are.

1 to 10 staff

Ipsos In Serbia

In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE First listed on the Paris Stock Exchange: July 1, Total revenues in 2024: 2,440.8 million euros Presence in 90 markets Full-time employees: ≃ Clients around the world:+ 50 million interviews conducted in 2024, of which 2/3 million online. Find out more about Ipsos at Follow us on X:@Ipsos Follow us on Bluesky:@IpsosGroup

10001+ staff

Smart Plus Research

Our name might be unknown to you, but people certainly aren’t. And it’s always about people, right? We are a team who has been living the same passion for research for a long time – in our past life we realized what is important in this job, and now we are here to share our vision with you! We are equipped with optimal ratio of youth and experience, enthusiasm for work we do and flexibility. Energetic and ambitious with both feet on the ground we will take care of your business as it was our own and we will be a reliable partner. Because we love our job. Our professional experience in what we do, commitment to continuous growth and development and the ability to understand and adapt to each client make us the perfect partner on whom you can rely. Constant communication and attention to details are the pillars on which we want to build mutual respect and trust. Understanding you and your job. Having an idea. Planning. Adhering to rigorous methodological standards. Being innovative. Having business ethics. Being accurate. Working under pressure. Giving a right recommendation. Working with a smile. Feeling the job. Being a partner. We know all of that. Our commitment and team spirit will make your big ideas come true.

11 to 50 staff

Trizma Neuro

Trizma Neuro is a cutting-edge Neuromarketing company. It combines over a decade of applied neuroscience experience of Dr. Nikolaos Dimitriadis and Matteo Venerucci with the business excellence approach of Trizma, the international Business Process Services (BPS) provider. Our neuro services are: NeuroResearch, NeuroTraining and NeuroConsulting. Please visit our website for detailed descriptions. Let the Customer Brain Speak!

11 to 50 staff

Target Hype

We recruit participants for B2B qualitative market research studies, in partnership with global market research companies. Target Hype is a 21st century company. Global. Technology-driven. Connected. But Target Hype is also grounded in values from a time when a handshake meant something and people were as good as their word. Target Hype merges the efficiencies of global online recruiting with the human touch of a company deeply committed to delivering on its promises with integrity and transparency.

1 to 10 staff

Numbeo

Numbeo is the world’s largest database of user contributed data about cities and countries worldwide. Numbeo provides current and timely information on world living conditions including cost of living, housing indicators, health care, traffic, crime and pollution. Numbeo is a collection of Web pages containing numerical and other itemizable data about cities and countries, designed to enable anyone to contribute or modify content. Numbeo uses wisdom of the crowd to get as reliable data as possible. Numbeo provides statistical analysis of collected data. It also provides a system for various systematic research on huge dataset with worldwide data.

1 to 10 staff

Insights & Solutions

Our company specializes in providing market information to our clients that are interested in cooperation with Serbian companies or entering the Serbian market with their products. Whether you are interested in exporting your products to Serbia, importing from Serbia, buying a Serbian company or starting your own business in Serbia, our job is to help you make the right decisions and find reliable partners. Our specialty is the Food & Beverage industry, but we have the expertise to help you with all FMCG products. Our focus is on the information needed for making the right strategic decisions regarding the proper form of doing business in Serbia. We also provide more tactical information for companies that are already present in the Serbian market or have formed their strategy.

1 to 10 staff

Masmi Belgrade

MASMI Belgrade was founded in the beginning of 2001. A research agency, part of MASMI Research Group, specialized in market research and public opinion surveys in Serbia, Montenegro, Bosnia and Herzegovina, and Macedonia, which, in cooperation with MASMI Adriatica from Zagreb, also covers the territory of Albania, Kosovo, and Croatia. MASMI Belgrade conducts individual and continual research projects for multinational and domestic companies. It offers quantitative and qualitative research using various research techniques, such as direct interviews with respondents, phone interviewing (CATI) and surveys via the Internet. It ensures high quality data processing and analysis, as well as quality checks from consulting standpoint. MASMI Belgrade is a member of ESOMAR and MSPA Europe.

1 to 10 staff

Sprint Insight

Sprint Insight is a political and business consultancy and advocacy firm specializing in research and polling, strategic communications, audience targeting and campaign management for our clients. Political and business decisions are what we strive to analyze and deeply understand. Sprint Insight employs experts from the world of data, research, communication and public policy, who are connected by the belief that only directly obtained quantitative and qualitative data can help us understand the psychological and behavioral aspects of political and business decisions. Responding to our clients’ needs, we conduct focus groups and public opinion polls that answer our clients’ questions how to make the right decisions, understand their audience and communicate their messages effectively. In the Big Data world, we turn data into information and information into insights. We help you to see the bigger picture with a small amount of data, but also in a profusion of data we help you to find answers to your specific questions. Nuanced insights makes all the difference, and those are the core of our engagements with the clients. We invest our knowledge of the political and social context to extract the right data and zoom into tiny borders of human perceptions and reactions in order to provide our clients with insights which could be utilized. Technology and brain science is what we are looking to include in our work, partnering with local tech companies. We use their advance technology and innovative approach to pair cognitive and behavioral metrics for the purposes of our projects, and combine our insights and knowledge to utilize their tools for our clients’ needs.

1 to 10 staff

Balkan Based

Balkan Based is an organization formed by experienced freelancers and remote work specialists from all over the Balkan region. Specifically, core members of our team come from Serbia, Croatia, Bosnia, Macedonia, and Montenegro. Our goal is to solve two excruciating problems that plague almost every modern digital workspace. The first one is the issue of extremely ineffective and expensive staffing options for companies looking for remote employees. The second one is helping young and educated people from our region find appropriate work that offers competitive salaries. It's no secret that most local companies in economically underdeveloped countries offer extremely low compensation to their employees. These two groups of people have trouble finding each other, and sometimes they don't even know the other one exists. We can connect them and solve two problems at once. There aren't many similar organizations out there doing what we do, but what makes us completely unique is our coffee cup policy. We have, at the very least, sat down for a cup of coffee with every single individual in our employee database. It's important to us to be able to guarantee for people we work with. Similarly, we don't work with employers that have a bad track record regarding how they treat their employees. If there is an open role at your company and you're looking for a perfect employee, let us know.

1 to 10 staff

Icar Energy Services

Icar Energy Services is an independent energy research and analysis company based in Serbia. We assembled a highly experienced world-class team of professionals with expertise in energy market research and analytics, renewable energy technologies and solutions, as well as energy efficiency, sustainability and ESG.

11 to 50 staff

Innotechnics

Innotechnics is a most complete database fully focused on the developing technology markets since 2019. Our tools include AI, scouting, research, predictive analytics and visualization. We publish Venture Eurasia venture market research and corporate innovation programs overview on a semiannual basis. Our clients are large corporations such as Amazon, VISA, Raiffeisen, and others. The Innotechnics founders are Arseniy Dabbakh and Sergei Kantcerov Database: app.innotechnics.com.

11 to 50 staff

Open Source D.O.O

OPEN SOURCE is research data collection specialist for South - East Europe (Serbia, Montenegro and Macedonia) established in year and after the restructuring and modernization in September 2004 defined the new development - a strong orientation toward the market in neighbouring countries (the former Yugoslav republics). From November 2007 OPEN SOURCE joined in strategic partnership with VALICON - marketing consulting and research company focusing on South-Eastern Europe. OPEN SOURCE conducts a broad range of market, media and public opinion research projects using various methods and techniques in data collection such as quantitative (face to face surveys, CATI, online research) and qualitative (focus groups, in depth interviews) and also provides services of data entry and data analysis.

1 to 10 staff

Partner Research Solutions Doo

Nezavisno društvo za istraživanje tržišta PARTNER Research Solutions doo Našu kompaniju vodi tim stručnjaka, koje čine instraživački konsultant sa brojnim domaćim i internacionalnim priznanjima, biznis konsultant sa širokim internacionalnim iskustvom, iskusni IT menadžer, specijalista za istraživačku industriju, kvalitativni istraživač sa brojnim nagradama sa medjunarodnih konferencija, operativni tim od 7 mladih psihologa i sociologa.

11 to 50 staff

Farming Eastern Europe

Farming Eastern Europe, based in Belgrade, Serbia, is your strategic partner in the agriculture and food industries. We facilitate market entry and financing solutions for businesses, focusing on fruits, vegetables, food, and agricultural commodities. Engage with us for advanced international trade analytics, comprehensive project planning, and effective business strategies that capitalize on support funds, driving your growth in the Balkans and beyond. We advise private entrepreneurs, foreign investors, and public sector entities. Farming Eastern Europe consults private entrepreneurs regarding support instruments for rural development.

1 to 10 staff

Masmi Belgrade

MASMI Belgrade was founded in the beginning of 2001. A research agency, specialized in market research and public opinion surveys in Serbia, Montenegro, Bosnia and Herzegovina, and Macedonia, which, in cooperation with MASMI Adriatica from Zagreb, also covers the territory of Albania, Kosovo, and Croatia. MASMI Belgrade conducts individual and continual research projects for multinational and domestic companies. It offers quantitative and qualitative research using various research techniques, such as direct interviews with respondents, phone interviewing (CATI) and surveys via the Internet. It ensures high quality data processing and analysis, as well as quality checks from consulting standpoint. MASMI Belgrade is a member of ESOMAR.

11 to 50 staff

Jasno

Postavljamo pitanja i dajemo odgovore o temama koje se tiču građana, koristeći javno dostupne podatke. Okruženi smo terabajtima dostupnih otvorenih i javnih podataka. Podaci, iako javni, često nisu jasni najvećem broju građana. Oni su po pravilu raštrkani, nepovezani, izvučeni iz konteksta. Često ih je teško pronaći a još teže povezati u čitljive i razumljive logične celine. Od nejasnih i nepovezanih podataka proizvodimo jasne i vredne informacije koje će svakom građaninu pomoći da bolje razume stvarnost, da lakše i na temelju činjenica donosi lične i poslovne odluke. Protiv propagande borimo se istinom. Istinom o centralizaciji naše zemlje i neravnomernom regionalnom razvoju Srbije. O našem mestu u regionu i Evropi. Da vidimo gde smo zaista a ne gde nam kažu da jesmo.

1 to 10 staff

B.P.Enterprise

Privately held company for management consulting, marketing and advertising and market research.

1 to 10 staff

Beogradska Pekarska Industrija

11 to 50 staff